Using Your Web Stats to Sell

After you have a website for a while, you start to learn a lot of tips and tricks for doing business on the web. One of the best marketing tools you have is right there on your server and you’d be amazed at how many people don’t use it. That tool is your website statistics. If you’ve never examined your web stats before you’re missing out on a real gold mine of information. They are usually found in the control panel section of your web hosting company. Most web hosts will email them to you if you can’t access them yourself.

Learn Important Pages Viewed Information

You are most likely familiar with your “hits” on your web stats for finding out how many people have visited your website. Most stats programs will not only tell you how many visitors you have had to your site, but what pages on your website they visited, how long they stayed on a particular page and what page they last viewed on your website before they surfed on.

Valuable Keywords and SEO

If you’re interested in search engine optimization for your website and you aren’t sure what keywords to use for your site, there is usually a section in your web stats file that shows you what keywords a person entered to find your site and what search engine they used. You can put those keywords around your website on various relevant pages to increase the search engine optimization of your site. That won’t catapult your website to the number one position on Google overnight but it will increase your rankings if done correctly.

The Magic of Referrers

Another great feature is the referrer section. Know what sites or search engines are referring your website visitors. Referrals can come from other websites, news groups, clubs and forums or even competitors – if people are being referred to your website, find out by whom. In many cases, someone that had a great experience with your firm will be referring your company to someone on a message board that is looking for a similar product or service.

Use Your Web Stats

If you notice people are leaving within a few seconds of hitting your index page. Look at it in a few different browsers because they are not all created equally. What loads like a champ in Internet Explorer may look like garbage in Firefox or Opera browsers; or it simply may take too long to load. If you notice people are leaving at a point in your shopping cart – either your shipping is too high or your program may be faulty. Find out what items are getting the most looks and promote those to bring in more visitors.

Successfully Advertising Online

Advertising online.

It is getting bigger and bigger. With so many businesses converting to the internet and so many people now making money online, advertising online has become a HUGE business. Everyone is fighting for top spots of search engines through SEO and buying spots with google. There are so many ways to advertise online nowadays. So which methods are effective? I will show you what has worked for me.

The first method I use is opt-in e-mailing with a group mailer. An opt-in list is a group of people that it is LEGAL to e-mail without it being considered spam. With opt-in mailing it is possible to e-mail up to 4 MILLION people a day. How about that for advertising. All with the push of one button.

So what is effective for me? My biggie is myspace. Now myspace has over 100 million members. You can find very effective methods of myspace advertising in the link at the bottom of my page.

Having a domain web site (a .com, .org, .net, etc.) is very very important these days. It gives you so much more credibility than a no name link with a bunch of numbers and letters in it.

The saying goes, if you build it they will come. That is not necessarily true for the internet. You must build it and then you must advertise like crazy. It takes a little while to get to where you want to be but with consistent work you can get to the top.

For a great article on advertising with links to products and very helpful tips and tricks I recommend []. If you use their methods (especially the myspace one and opt-in emailing one) you WILL make money. My money has doubled since I took his advice on those two things. Well good luck on your advertising people!

SEO Copywriting – Tips on Making Sense to Humans and Google

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way.

Since starting on the track of SEO Copywriting just over six months ago, I’ve learnt a whole lot from SEO gurus Reload Media & SEO Copywriter Glenn Murray.

From lists, headings, bold text & captions, to tricks to check you’re on track; here are some of the top tips I’ve picked up along the way.

Wordle is a nifty website that can help you see your web copy much the way that Google sees it. It will show you by way of a word cloud visual which words in your copy are the most frequently used. All you need to do is enter your text into the box and hit ‘Go’.

Considering we are a web design agency, and they are among our most prominent words in the image – we can see we’re on track with our copy – letting Google know what our site is about, whilst still (and most importantly) making perfect sense to humans.

Secondly, it’s important to target one keyword per page, or group of pages. As a web design agency in Brisbane, we would of course target web design – but what about everything else we offer? SEO Copywriting, Email Marketing, Domains & Hosting, Internet Strategy and Updates & Support (to name a few!) also need to be optimised.

The great thing about that is – if a page is about SEO copywriting, it makes sense that you’ll be using that phrase a whole lot anyway!

When it comes to the actual copywriting, here are some hints, using the way both humans and Google read & understand copy as a starting point.


Humans love headings – it helps us decide what it is we’re reading about very quickly, without having to take in the whole body of text. Google recognises that & so it rates headings as one of the most important factors in deciding what a page is about. So, the moral of the story?

Optimise your headings! BUT – make sure you don’t just use your keywords out of context, headings should be totally indicative of that section. Your readers come first!

An example of this is: SEO Copywriting – Making Sense To Humans & Google
Read: Keywords – Context


Another device that helps readers make sense of large bodies of information is the trusty list. They’re great for:

– Scanning over & getting a quick summary,
– Persuading the reader of the key points; and
– Optimising your copy – again, Google knows people like lists, so Google likes them too.
– If possible, limit your bullet points, lists lose their value if they go on & on. Also, the closer your keywords are to the bullet point, the better.


People use bold words as hooks. And yet again, Google has taken its cue from the way a human visitor acts – bold words are important to us so bold words are important to Google. Glenn Murray points out though – what is important to the customer might be different to what’s important to a reader looking for benefits. So it’s important to strike a balance.


When linking to other pages, Google assumes that the first two words of the link are really important & indicate what the page you’re linking to will be about. It will assume that what you’re linking to is relevant to the content you’re covering too.

The thing is, if you really want your audience to follow the link (& find it helpful & in turn, find your page helpful) then engagement should come first. A ‘read how’ start to a link might be better than keywords in the long run.


Used to describe images, captions are mostly redundant to the human eye. BUT – Google can’t understand imagery, so captions are a very important way for Google to figure out what you’re on about. With that in mind, ALWAYS start captions with keywords.


Google is smart enough to know that if your page is about SEO copywriting, your page will also use stems or variants of that phrase. It will pick up on lots of different combinations so you can mix your keyword phrases up as much as you can creatively manage whilst still making sense. You can also break your phrase up with grammar.

For example: Need help understanding SEO? Copywriting tips from leaders in the field….

That said, keep the words in the phrase right next to each other where possible, they’re much more effective that way.

When it comes to SEO, word count is important. Here’s a rough guide to what you should be aiming for in your copy, courtesy of Glenn Murray.

100-150 words for a homepage – it’s important for most valuable information to be “above the fold” (in view without needing to scroll down), 250-500 words for pages lower in the site hierarchy – this might include product or service pages or “about us” pages; and 300-1000 words for blog posts.

And lastly, true to being a copywriter – Murray reminds his readers that it’s all about the benefits to the reader. So, to get people to read your site you need an effective headline and description for your Google listing.

Your description meta tag isn’t used for ranking – so think of it as ad copy and don’t bother trying to optimise. But your heading? It’s of utmost importance.

The four criteria for a successful headline:

Spark personal interest,
Offer a quick, easy way,
Share some news; and
Incite curiosity

Sarah McVeigh is Bluewire Media’s lead copywriter. Sarah’s areas of knowledge span SEO copywriting, on & off site SEO, email marketing, blogging & copy editing. She applies methodical & creative thinking to achieve clear business communications.

Discover The Effective Website SEO Tips Today

The success of any website lies on how well it is promoted both over the internet, and also in the real world. But since it is online and that is where your visitors will most be coming from, it is there that you need to focus on. And to do this you will need some of the best website SEO tips.

Search engine optimization is not about gaming the search engines. At least let us get that notion straightened out early on. It is about getting your website noticed by the search engines through their search spiders (software that crawl the web looking for bits of information), in the process following the guidelines that they had set. This should avoid your website getting into trouble with them and resulting to either low ranking in the search results or not showing up at all.

And to rank in the search results for your targeted keyword should be the target of every SEO technique that you do. Because the higher you are in the rankings, the more quality traffic you will get for your website. And by quality it simply means that people should be genuinely interested in the copy or content of your website. Without a doubt these are the people you would want to attract.

So to help you with that goal I have listed here some of the most important website SEO tips that you should follow.

Know what keywords you should focus on. And to do this you will have to use a keyword research tool. Do not think for a second that you can do it on your own without utilizing a tool or a software. Because even if you know what your target traffic wants to look for it does not mean you know the exact words they would be using in their online searches. And that is where a keyword tool will come in very handy. It will show you the frequently searched terms including how many people are searching for these words every month.

When you already have your keywords then you should focus on the on-page optimization of your website. To simplify this idea, what you need to do is to put your keywords in all the right places in your web pages. The most important location is the title tag. Your most important keyword should go there. And do not forget the body or the text of your page. Put your keywords there once, twice or maybe more depending on the length of the article.

Then you need to focus on the off-page optimization which is simply building quality backlinks to your site. And I emphasize the word quality because there are many SEO specialists out there who are wasting their time getting low quality links when a single link from an authority website will have more than 10 times the value. Of course make sure you are following the guidelines set by the search engines when you are building links.

Learn SEO: SEO Tips for Beginners

According to Google, 95% of all online searchers never go past the first page of results.

Ask yourself these two questions:

1. Is my website on the first page of results for my industry’s major keywords?

If not…

2. What can I do about it?

If your website is not showing up on the first page of Google, Yahoo! or Bing for your industry’s major keywords then your website is not receiving the traffic that it should be and your business is not acquiring as many leads as it needs to be.

As far as online searchers are concerned, if they don’t see your website on the first page of results then it might as well not even exist.

Now, I’m sure that isn’t the kind of news you want to hear after you invested all that time and money into your website. Fortunately there are things that you can do to improve your website’s rankings. Keep in mind that some of the things we will talk about in this article take time and patience.

The following information is free advice on how to improve your search engine rankings.

SEO Beginner Tip 1: Title Tags

Title Tags are one of, if not the most important on-site SEO component. A webpage’s title tag is located at the top of your internet browser.

A webpage’s title tag tell the search engines, and the public, what they can expect to find on that page. Without proper title tags the odds of your page being ranked high for your industry’s keywords are extremely low.

What you want to do is place your keywords in the title tags of your site’s pages. Make sure that each page on your site has a unique title tag relating to the content on the page.

SEO Beginner Tip 2: Meta Data

Meta data is information that is hidden in the code of your site and that the search engines use to find out more information about each page on your site. This data, while not as important to search rankings as it once was, it still useful and should be added to each page of your website.

The first piece of meta information that you want to add to each page is called the “meta description.”

The meta description is literally a description of what can be found on the corresponding page.

Your meta description should not only describe what can be found on the page, but also include a call to action. Being ranked high in the search engines is good, but if people are not clicking on your link then it doesn’t matter how high you are ranked. You want to give people a good reason to visit your site.

Also, make sure that your meta description contains the keywords that you are optimizing that particular page for.

The next piece of meta information is your “meta keywords.” Meta keywords are not used by Google anymore in regards to how they rank your site. There is some indication that Bing and Yahoo! still use them, but the weight that they give them in their search algorithm is very low. We still suggest placing these keywords in the code of your site because things change so much with the three major search engines and it is better to be safe than sorry. We may wake up tomorrow to find out that meta keywords are now important again and having to go through all your website’s pages again to add them could take a lot of time. It’s better to add them now and not have to worry about it later.

Your meta keywords should contain all the keywords related to your SEO campaign and all industry keywords that are related to that particular page regardless if you are optimizing for them or not.

SEO Beginner Tip 3: Internal Linking

Internal linking is not only helpful for search engine rankings, but it also allows your visitors to find other pages on your site that may not be reachable through your main navigation or easily found. Internal linking can also pass along link juice from one page to another on your site which can help with rankings.

You want to link the pages of your site together using anchor text links. An anchor text link is a link that uses a keyword instead of, for example, “click here.”

Anchor text links tell the search engines what the page that the link leads to is about. You want to make sure that you use this technique to link the pages of your sites together. For example, if you were to write a blog post talking about link building techniques, you may link the phrase “link building techniques” to a corresponding page because you would want that page to be found for the keyword phrase “link building techniques.”

SEO Beginner Tip 4: Content

Content is extremely important. Search engines love content. The content on your site needs to be unique, well written and contain useful information. It also needs to contain the keywords in which you are optimizing for and which are relevant to each particular page. Your should also be adding to the content of your site on a consistent basis. Stagnant sites, ones that never add content, for the most part, will not rank high. The easiest way to continually add content to your site is by adding a blog and posting at least once a month. The more often you post the better.

SEO Beginner Tip 5: Back Links

Back links, at this point, are still the most important off-site factor when it comes to where your site ranks. Gaining back links, however, is a time-consuming process and is one that needs to constantly be done in order to not only achieve high rankings, but also to maintain the rankings you have already achieved.

A few of the many different ways to gain back links are through blogging, business directory submissions, article marketing, press releases, commenting in forums and on other blogs, creating content on your site that people want to link to as well as simply asking other webmasters for links. The one thing you should never do is pay for links. All three major search engines frown upon that and doing so will get your site penalized in the rankings.